Creation Features of the LEGO Firm

The Seglar brick is mostly a classic plaything that kids and adults the same can’t acquire enough of. Its straightforward design and intuitive building allows kids to create anything they envision, from tiny robots and cars to larger-scale structures just like cities and castles.

Profano is also a corporation that principles creativity as well as the imagination. It is employees must bring their ideas to the table when designing new products, as well as its customers – called AFOLs or “adult admirers of LEGO” – are invited to participate in the development process.

Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for two Danish thoughts: lego and godt, that means “play well. ” The wooden toys and games that made up the early numerous the business had been a major element of its success, but a warehouse hearth destroyed them in 1960, producing Lego managers to focus exclusively on the Profano construction system.

As the Lego Program gained in popularity, consequently did you can actually international enlargement. In 1956 the first foreign sales part was created in Germany, accompanied by offices in Switzerland, France, and Sweden.

In the late 1960s, Seglar restructured its businesses. Its headquarters were shifted from Billund, Denmark, to Copenhagen, and supervision was decentralized. The original representative, Ole Kirk Kristiansen, remained in charge of this company.

The company’s key product remained the Seglar brick, however it began to develop additional types of products to compete with various other construction model companies. These included packages that blended the LEGO packet with other elements, such as rims and engines, and the Mini figure line.

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